This event is a strategic and targeted grassroots marketing opportunity. Sponsors will increase sales and market share within the Caribbean Community in the MIDWEST Region. This is an ideal opportunity to directly access this targeted market in captive setting. An aggressive media campaign will provide sponsors with brand recognition and reinforced loyalty. Entertaining promotion will guide consumers into distinct purchasing patterns. This is the perfect opportunity to demonstrate commitment and goodwill to the community’s well-being while strengthening your brand’s relationship to various communities through arts, foods, music, and culture.